Category: Public Relations
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Do Your Values Rise Up?
Do Your Values Rise Up? The “work from home” model of 2020 has granted us the time to reflect and prioritize the essentials. We have modified all aspects of our lives and routines have flexed. One component that has not changed; communication. It is still paramount to survival. Our various communications offer opportunities to convey… Read more
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What is the Best Way to Highlight Company Strengths to Customers, Partners, and the Marketplace?
Navigating the right method to promote promote positive company information can be overwhelming. Is there a best way to approach sharing news and how does the marketing department succeed in connecting with its target audience? There are many mediums in which to disseminate the various messages. Blogs, keynote speeches, press releases, podcasts, social media posts,… Read more
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Handle a Public Relations Error Like a Pro
Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy. You’ll need to take responsibility, apologize and demonstrate diplomacy. One of the best places to do this is on your website.… Read more