Category: Media Relations

This scenario may sound familiar as you have heard the stories from others.  You have been asked to speak to your peers at an upcoming industry event and now the story becomes very personal.  You are initially honored, but immediately question your ability to pull it off. Your content is solid, but you have no… Read more

As a public relations executive, I have determined over the years what works and does not in representing clients with the media and their respective outlets. A press release is a one way modality of delivering information, but not an exchange between source and writer. Contacting the media and analyst community is not as simple… Read more