Clearly defined messaging and positioning determines the success of the sales process. This is tricky and daunting for most companies and thus they seek outside counsel to navigate the process. A couple of the common questions that need to be addressed are:
- What is your competitive advantage based upon; price, unique feature set, or both?
- What is your CBP?
24/7 can help you answer these questions correctly through strategy sessions, positioning counsel, and competitive research and analysis. We will guide you in honing your competitive strategy to make the right decisions and attack the most profitable markets with your product or service.
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